<PHILOSOPHY>

CLARITY IS NOT NEUTRAL. It’s often framed as objectivity, cleanliness, simplification. But real clarity does three dangerous things: it reveals tradeoffs, exposes power & forces choice. To see clearly is to disrupt comfort, remove plausible deniability & end the ambiguity protecting the status quo.

Seeing moves responsibility from methodology to ethics.

</PHILOSOPHY>

<ARWAH>

I TRAINED AS A CORPORATE LAWYER BEFORE RETRAINING AS A SOFTWARE ENGINEER -
A PATH THAT TAUGHT ME TO SEE SYSTEMS FROM BOTH SIDES: THE CONTRACTS THAT GOVERN THEM & THE CODE THAT RUNS THEM.

Before founding RevEyes, I advised governments, central banks & organizations across four continents. I managed the administration of a failed bank worth US$4 billion in assets. I worked on legislative and commercial frameworks for energy and infrastructure & banking clients, and contributed research published by the World Bank and the United Nations.

That work taught me how systems function under pressure & how rarely they’re designed with the people inside them in mind. That’s what I do now: help people see their systems clearly, so they can act with intention.

When I’m not working, I’m usually outdoors - dance walking through parks or hugging trees, both of which I’m unapologetic about.

</ARWAH>

<SERVICES>

STRATEGY, DIGITAL ARCHITECTURE & PROJECT MANAGEMENT ACROSS THE FULL LIFECYCLE.

I build digital infrastructure for campaigns & movements, design platforms & create experiences that perform under pressure. I bring the precision of legal training & the craft of engineering to problems that require both rigour & imagination - from custom to low-code web apps, from strategy documents to shipping products.

I work across disciplines because context matters, and the best solutions emerge when you understand how the pieces connect.

    • organizational audits & system mapping

    • go-to-market strategy

    • positioning & narrative development

    • competitive landscape analysis

    • user research & synthesis

    • policy research & briefing documents

    • React web applications

    • low-code implementations (WordPress, Squarespace, Framer, Shopify)

    • design systems & digital infrastructure

    • end-to-end project architecture

    • stakeholder coordination

    • delivery & launch support

</SERVICES>